Chasing carriers by email and WhatsApp
Status lives in inboxes and spreadsheets. Free days run out unnoticed, customers ask where their container is, and the week ends with a long meeting to find out what happened.
Logistics and freight
AI in logistics that your operations team actually uses
We build AI agents for the work that eats your team's day: chasing carriers, handling exceptions, checking documents and answering “where's my container?”. Your people stay in the loop and approve what matters; we build and run the agents and report the metric you chose.
Freight forwarders Customs brokers Shipping lines and agencies 3PL and warehousing Port services Trucking
The problem, by role
Where the day goes
In most forwarders, brokers and 3PLs we meet, the same work lands on three desks.
A core system that doesn't cover the gaps
The TMS or ERP works, but the work around it doesn't: documents, follow-ups, reports. The backlog is measured in quarters, and the business builds its own spreadsheets in the meantime.
An operation held together by people's memory
Your best coordinators keep everything moving. Peak season stretches them, and every new hire takes months to learn what isn't written down anywhere.
Where agents help
Six processes, each with a human step
AI software for logistics is the least-used AI application in the EU: 6.08% of companies that use AI (Eurostat, 2025). Here's where we start, and who signs off.
Exceptions and delays
- The agent
- Spots a missed milestone, drafts the carrier chase and the customer update, and logs what happened.
- Your person
- Approves anything that goes to a customer, and handles the cases that need a call.
Metric Response time
Carrier performance
- The agent
- Keeps the history of every issue by carrier, with who did what and when.
- Your person
- Uses it in the carrier review instead of reconstructing the week from email.
Metric Meeting time, SLA compliance
Document checks
- The agent
- Extracts and cross-checks the bill of lading, commercial invoice and packing list, and flags discrepancies.
- Your person
- Resolves each discrepancy and signs off before anything is filed.
Metric Errors caught before filing
Free days and demurrage
- The agent
- Tracks free time per container and warns before it runs out.
- Your person
- Decides what to move, extend or charge back.
Metric Demurrage and detention cost
Inbox triage
- The agent
- Reads operational email, classifies it and routes it to the right person with a draft reply.
- Your person
- Reviews and sends, or takes over the cases that need judgement.
Metric Minutes per email
Quotes and pricing scenarios
- The agent
- Pulls rates and builds pricing scenarios for the commercial team.
- Your person
- Sets the final price and sends the quote.
Metric Time to quote
“iTracker proved that the team can build high-impact tools in weeks — not months.”
Meeting duration 90 → 30 min
Carrier response time (defined SLA) < 24h
Zero to production with the main carriers (vs. 8–12 months industry standard) 4 months
Read the iTracker case How to start
Four ways in. Pick the one that fits.
Each stage stands on its own. Start with the one that matches the problem in front of you.
Train AI Workshops & Training Days to weeks A half-day session for your operations and commercial leads: which follow-ups, documents and reports to hand to agents first. See the programs Validate AI Proofs of Concept Weeks Two to three weeks on one process, such as carrier follow-up, using your own shipment data. A first one starts at USD 4,000, with a go / no-go at the end. Plan a proof of concept Build Custom Software & AI Tools Weeks to months The tool your team actually needs, such as a carrier portal or an exception tracker, in production in weeks, on a stack you own. See how we build Run Managed AI Agent Teams Ongoing An Operations Agent Team on a repeatable process, contracted on the metric you choose: response time, demurrage cost or hours saved. Meet the agent teams
Why not a platform?
A platform makes you adapt. An agent team adapts to you.
Freight software has come a long way, and for some teams a product is the right call. This is the difference when your process doesn't fit the product.
Logistics software platform Flowcraft agent team
Logistics software platform Your process changes to fit the product
Flowcraft agent team Agents are built around your process and your exceptions
Logistics software platform A licence per seat or per shipment, for as long as you use it
Flowcraft agent team You own the platform and the code, and pay for an agreed outcome
Logistics software platform A support ticket when something breaks
Flowcraft agent team A weekly review of agent performance with your team
Logistics software platform One roadmap shared with every customer
Flowcraft agent team Your metric, agreed before day one
Logistics software platform Another system next to your TMS
Flowcraft agent team Works with your TMS, email, spreadsheets and WhatsApp
Questions
What logistics teams ask first
If yours isn't here, bring it to the call.
01 Do we have to replace our TMS or ERP?
No. We build around the systems you already run, plus email, spreadsheets and WhatsApp. Agents read from and write to those tools, so your team keeps working where it works today.
02 Does it work with carrier emails and WhatsApp?
Yes. Most freight follow-up happens in email and WhatsApp, so that's where agents read status, draft replies and flag exceptions. Anything going to a customer or carrier can be set to wait for a person's approval.
03 Can it handle customs documents in Chile and Spain?
Agents can extract and cross-check data from shipping documents, such as the bill of lading, commercial invoice and packing list, before a declaration (DUS in Chile, DUA in Spain) is prepared. A licensed person always reviews and signs the declaration itself.
04 What happens in peak season?
We don't start new work in your peak. Training and proofs of concept run in quieter weeks, so agents are live before the season, which is when they take the most volume off your team.
05 Who is accountable when an agent gets it wrong?
Your team. On operations processes, your people are the human in the loop: nothing reaches a customer, carrier or authority without their approval. We build and run the agents, review how they perform with you every week and report the agreed metric monthly. Every agent action is logged, so you can see what happened and why.
Get started
Bring one process. We'll show you where to start.
Thirty minutes on the process that costs your team the most time, and whether a proof of concept would pay off. No sales pitch.